What came first, the video or the site?

We integrate a company’s corporate identity into our aesthetic to create a custom video.
The initial background research we do of a product or service usually generates an interesting branding exercise.
Example: The “Email is People” theme and script.

With Startcooking.com, the images we shot, the title screen graphics and animations helped build the site’s brand identity. In this instance the creative was used to build not only the website, but also various promotional materials including a DVD package, as well as forge an identity for the Startcooking brand.


Alltop’s existing site branding was integreted into the video

Still images from the video showing strong brand integration: