Lars Hansen, Principal and Founder

With 20 years of experience in strategic counsel, media and analyst relations, direct customer engagement strategies, and corporate and brand image management, Lars is engaged in all aspects of client mandates and ensures the ongoing performance of the account teams for each mandate.

Prior to founding C2E Consulting, Lars was an award-winning Vice President with Canada’s largest Public Relations firm where he directed and managed the company’s technology communications practice. Lars has led international communications mandates as well as major initiatives in the Canadian market.

His experience in serving client needs in his career spans many of the most recognized names in the technology industry including 3Com, Agfa Accenture, Agilent, Bell Canada, Bell Nexxia, Canon Canada, City of Toronto, Dell, Electrolinks, Google, HP Services (U.S.), Jatheon, KPMG, Lenovo Canada, Newegg.ca, Nokia, Ontario Energy Board, SAP Canada, SAS Institute Canada, Satin Flooring, Siemens Canada, Sun Microsystems, TELUS and Xerox Canada among others.

Combined with experience in healthcare communications and experience on Parliament Hill, Lars provides C2E clients with a broad perspective of experience and vision to help evaluate and appreciate their communications needs and strategic options.