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Direct Network offers a suite of services that
will appeal to all B-to-C or B-to-B direct marketers regardless of which
marketing vehicle (Direct Mail, Telemarketing, email, etc.) is used to reach
customers and prospects.
Even for email and Telemarketing, a physical address remains the most vital
intelligence in any database marketing environment.
Why? Quite simply, it is the only reliable common denominator compared to
"virtual location" data(email address, phone number).
Cell phones, Skype, Hotmail, Yahoo, the list goes on. The reality is that
consumers change email addresses and phone numbers VERY frequently. The good
news is that Direct Network has the ability to append current phone number
and email addresses.
What's the catch? An accurate, current, physical address is needed.
Legislated Privacy Reality - Even For Existing Customers
With a more tightly regulated marketplace regular database maintenance is
more important than ever.
Interpretation of the "rules of engagement" vary, but generally, we are now
required to have an established relationship and must maintain the
relationship within a 18 month period.
Direct Network employs a host of services that will help you to "keep the
relationship alive".
IMPORTANT:
Direct Network employs powerful tools to help you
locate the current address of your important customers and prospects. BUT...
we are bound by law and can only provide this service for your "established
customer/prospect relationships". This means that it is more important than
ever to "refresh" your database frequently to keep the relationship "alive".
Otherwise, customers that exceed the 18 month limit may be lost forever!
Whether your needs are current campaign projects,
multi-database consolidation, migration to internal CRM applications, let
Direct Network be your partner in marketing excellence!
