How We Can Help
No SEO campaign is ever the same, so after we sit down and talk, we’ll put together the best plan that’s customized to fit your needs. Unlike some services that rely on the use of link farms or other harmful strategies that search engines have caught onto, we use and stand by good SEO practices that result in lasting, long term results. Here is a very basic overview of what our SEO services will do for you:
On-Page Optimization
On-page optimization consists of optimizing all of the factors within your website so that it can rank for specific keywords. It’s the first step that is taken in any SEO campaign because an under-optimized website will not rank as well even with off-page optimization.
- Keyword research
- Page title optimization
- Website content analysis and optimization
- URL rewriting and redirecting
- Sitemap analysis and generation
- Website backup and security
Off-Page Optimization
Off-page optimization is all about link building strategies and building authority in order to improve your rankings on search engines.
- Competitive link finding
- Content generation and optimization
- Natural link building strategies, including press releases, article writing and directory submissions
- Monthly reports on rankings and analyses
What is Search Engine Optimization?
Search Engine Optimization (SEO) is the process of improving the visibility of a web page in a search engine’s organic results. In other words, it’s the process of optimizing your website to rank higher in the search engines. By having higher ranked results, you will be able to generate more traffic, which means more leads, and more customers.
Local businesses can get found more easily by customers if they have an online presence. Through the use of SEO, small businesses can spread brand awareness and connect with local customers who are searching for the products or services that they have to offer. Successful businesses know that spending more on marketing in a tough economic climate is necessary, as counterintuitive as it may seem.
To be clear, SEO is a long term investment and you will not get overnight results, but the advantages of investing in it for your business are profound. It will turn your website into a 24/7 lead generating machine that will get your phone ringing without any extra work on your part.
Benefits:
- Generate more traffic and leads
- Allows your business to become more accessible to customers in your locality
- Cost-effective marketing results
- Builds brand awareness especially when combined with Social Media
- Allows prospective customers to easily find contact information
Keyword Optimization
Whenever someone mentions SEO, they also often talk about keywords. Keyword research is an integral part of any SEO campaign. Targetting the best keywords depending on your objectives can mark the difference between success and failure. Search engines will evaluate your website based on the keywords that you are currently optimizing it for and rank your site based on those keywords.
Depending on the competition of a specific keyword, it may or may not be difficult to rank for it. Part of the difficulty will depend on the SEO efforts of other competing websites that are trying to rank for the same keyword. By choosing more unique keywords, competition is lowered and less SEO efforts are required to rank highly.
Including keywords on certain parts of your website, such as H1 tags, page URLs, page titles and throughout content can help search engines to better understand how they should rank your website.