About UsOur mission is to help you with every aspect of your public relations, communications and technology needs.
"Hang on," you say. "Don't I hire a computer company for my computers and then hire a communications planner to create a plan and a writer for my writing and a graphic designer for my designing and a printer for my printing and..."
Wow. Exhausting just thinking about it, isn't it?
The reality is that effective communications planning will look at the whole picture. That's why we call it strategic. Your website and new media resources should support your issues management which should be consistent with your media relations. Our partners have years of experience in this kind of coordinated communications planning and execution. If we do discover a gap in our knowledge and experience, we won't make you pay for our learning curve. Instead, we'll use our extensive local and national professional networks to find the right people to round out the team — and it will be up to you if you want to contract directly with them or deal with them through Equitum. And we know a lot about teaching you what we know, so that you are a little more self-sufficient each time we work together.
And if you don't really need to be paying us for something that you can do perfectly well yourself, we are happy to let you pay us to train you. That might cost you a little more upfront, but it makes you more self-reliant in the long run. We don't want to be the "expert" that you are beholden to, and we don't want you worrying about what happens if one day we aren't there to help. We want you in the position to help yourself.
No snowjobs, no padded bills, no false promises. We aim to undersell and overdeliver.
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