25 Marketing Ideas for Retailers:.
 Creative Marketing Ideas:.
 




1. Create a calendar for customers with your shop's name and address   on it.


6. Develop a brochure of services your shop offers.


11. Promote yourself as an expert by writing articles or tips on   topics related to your industry.


16. Create an annual award and publicize it.


21. Hold an open house. Invite prominent city officials and the   press.




2. Print the products you sell or services offered on the back of   your business cards.


7. Conduct monthly clinics about a product or service you offer or   schedule semi-annual seminars on related "how-to" information for   your industry.


12. Submit to the local newspaper, trade journal or other   publications.


17. Develop your own TV show on your specialty and present it to your   local cable station or public broadcasting station.


22. Get a memorable local or toll-free phone number.




3. Always carry business cards with you. Give them freely and ask   permission to leave them in places your target market may visit.


8. Print a tagline for your business on letterhead, fax cover sheets,   e-mails and invoices.


13. Host an after-hours gathering for your employees and their   friends/relatives.


18. Create a press kit and keep its contents current.


23. Place ads in publications your market reads. Be sure to reach the   non-English speaking market as well.




4. Join a trade association or organization related to your industry.


9. Develop a website to showcase your products, services and   location. Use a memorable URL and include it on all marketing materials.


14. Provide free t-shirts with your logo to your staff to wear.


19. Use an answering machine or voice mail system to catch   after-hours phone calls. Include basic information in your outgoing messages   such as business hours, location, website, etc.


24. Distribute specialty products such as pens, mouse pads, or mugs   with your store's logo.




5. Have a drawing for a product or a gift certificate. Use the entry   forms to collect customers' mailing addresses.


10. Include customer testimonials in your printed literature.


15. Send newsworthy press releases as often as needed.


20. Join a Chamber of Commerce where you can network with area   business owners.


25. Advertise in creative locations such as park benches, buses, and   popular Web sites.