You might want to consider preparing a real marketing plan for the next six months, a year and two years. This is more of a commitment, but if you want more than just getting started, you need to think about planning marketing activities beyond just a few pieces of collateral and a couple of activities. This goes beyond “Marketing in the Sweet Spot” and requires a more substantial commitment in time and money (mostly money).
Your plan will include, among other things:
- Marketing strategy
- Customer analysis (target id)
- Market segment analysis
- Positioning
- A well considered amount of outbound marketing (email campaigns, advertising, etc.)
- A well planned amount of inbound marketing (an effective website design, social media, etc.)
- Budget and spending
- Marketing calendar / roadmap
For this activity, I will bring in a marketing consulting associate.