What Is Long Live Kids?
Long Live Kids (LLK) is a three phased initiative from Concerned Children’s Advertisers, a non-profit organization dedicated to producing public education messages and complimentary education materials on issues of challenge in children’s lives. LLK encourages Canadian children and their families to eat smart, move more and be media wise. The areas each phase addresses include:
- Phase I: Healthier eating
- Phase II: Increased physical activity; and
- Phase III: Improved media literacy.
Each phase of the LLK message is delivered through two powerful vehicles:
- A series of child-directed public service messages; and
- An education program delivered to educators, parents and community leaders across Canada.
LLK is a one-of-a-kind, Canadian collaboration that brings together industry, issue experts and government to provide Canadian children and their families with the tools to live healthy, active lives.
Stay tuned for Phase III launching in 2010!