Blog – Nic Taylor Strategic Consulting

Case Study: Rewind’s Customer Journey Mapping Success

by Nic TaylorCase Studies May 17, 2024May 17, 2024No Comments

Introduction Understanding the customer journey can truly transform a business, and Rewind’s story is a perfect example. Rewind, a provider of backup and restoration software for SaaS platforms, faced significant challenges. After acquiring a similar product, their revenue fell short of expectations, and their marketing efforts weren’t attracting the right customers. Let’s delve into how …

Landscape of Loyalty 2024: Strategic Planning Guide

by Nic TaylorUncategorized March 15, 2024March 17, 2024No Comments

The next video in the Landscape of Loyalty 2024 series looks at the first steps you need to take before you can begin developing an effective loyalty program. Discover how to align your loyalty program with your company’s overarching goals to create a winning strategy that resonates with customers and stakeholders alike. Whether you’re looking …

Landscape of Loyalty 2024: Challenging Times Unlock Incredible Opportunities

by Nic TaylorUncategorized March 15, 2024March 17, 2024No Comments

Despite 2024’s challenging landscape for businesses and consumers alike, steering away from innovation, particularly in loyalty programs, could be a strategic misstep. In this video, I delve into why prioritizing customer loyalty now is crucial for CMOs and executives aiming for substantial ROI gains. Explore the 2024 Loyalty Landscape with us, and discover actionable insights …

Is Your Business Ready for AI?

by Nic TaylorUncategorized March 15, 2024March 17, 2024No Comments

2023 was a huge year for AI and it doesn’t look to be slowing down anytime soon. According to a report by MarketsandMarkets, the Generative AI market size is anticipated to grow at a CAGR of 35.5% between 2023 and 2028. Already we’ve seen generative AI become a mainstream tool, no longer used only by …

The Future of Personalization in Customer Experience: A Human-Centric Approach

by Nic TaylorUncategorized March 15, 2024March 17, 2024No Comments

In the ever-evolving landscape of marketing, the concept of personalization has undergone a transformative shift. Gone are the days when personalization meant merely addressing a customer by their name in emails or tailoring product recommendations based on past purchases. Today, the future of personalization in customer experience beckons a more nuanced, sophisticated, and fundamentally human-centric …

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Doing More with Less: The Strategic Edge of CX in Budget-Constrained Times

by Nic TaylorUncategorized February 15, 2024No Comments

2023 was a year of strife for many businesses and now, as 2024 unfolds amidst continued economic uncertainty, businesses are tightening their budgets while remaining ambitious, seeking to achieve strong growth and high revenues. Achieving these lofty goals while spending less may seem like a paradox but this problem can be resolved, with the solution …

How Generative AI and Machine Learning Are Revolutionizing Customer Engagement

by Nic TaylorUncategorized February 8, 2024No Comments

2023 was the year of AI. With over 100 million weekly active users, OpenAI’s ChatGPT is easily one of the most popular sites on the internet and demonstrates just how much of an impact generative AI technology has had on our world. Part of that impact took place on the business front. In fact, in …

Navigating the Digital Transformation Landscape

by Nic TaylorUncategorized February 3, 2024February 3, 2024No Comments

In the ever-evolving world of business, digital transformation has emerged as an indispensable strategy. Too many companies have grown rapidly over recent years, often through strategic mergers and acquisitions, and their digital platforms have been struggling to keep up. As a seasoned business consultant with a deep understanding of digital ecosystems, I have witnessed firsthand …