Product description template.

To explain products and ideas with greater clarity, I often reference this framework.

Framework

  1. What is it?

  2. What does it do?

  3. How does it do it?

  4. Who would use it?

  5. Why would they use it?

Application

  1. It’s a series of questions or a framework,

  2. that allows you to craft descriptions of products or ideas,

  3. that once answered,

  4. people wishing to communicate effectively,

  5. will be able to present their ideas with greater clarity.

Thanks UVic.