"Besides the habit of analysis, what marks the mind of the strategist is an intellectual elasticity or flexibility that enables him to come up with realistic responses to changing situations, not simply to discriminate with great precision among the different shades of gray."
Kenichi Ohmae, The Mind Of The Strategist
Owner-managed
Clement Lo is the Chief Research Strategist of Pragmatic Consulting. His education includes a B.A. degree from York University, and B.Comm. and M.B.A. degrees from University of Windsor.
To stay in tune with technology, he returned to school in the fall of 1997, and completed a post-graduate diploma in Internet Management at Humber College.
Hands-on Expertise
Over the past 18 years, Clement held various marketing positions in different industries: major appliances, petroleum products, specialty chemicals and the automotive-after market. He also held managerial positions in market research firms where he conducted research for clients in a variety of industries and markets.
It is Clement's belief that marketing research forms the cornerstone of effective marketing. In conducting research, he focuses on the practical side - generating information for developing marketing strategies, plans and programs.
Clement has experience in both consumer and business-to-business (B2B) marketing, including retail studies and international projects.
With hands-on experience in formulating strategies and programs, he has carried out assignments to examine issues related to product brand positioning, awareness and images; customer satisfaction and purchasing behaviour; market development and expansion; and advertising effectiveness.
In his spare time, Clement is an active Toastmaster and conducts workshops on business communication skills.
You are welcome to contact him by e-mail.
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