The following articles on select topics in market research might be of interest to visitors to this site. For research news and developments, please visit What's New. 1. Gap Analysis A simple way to measure how close you are to or how far you are from a competitor's product or service. 2. Scales of Measurement and Answering Categories Some suggestions on how to design units of measurement and answering items. Published elsewhere: 1. The Not So Abstract Concept of Market Research 2. Conduct Your Own Customer Surveys: Seven Pragmatic Suggestions 3. Unsettling Marketing Research Published on the site CanadaOne.com™, a business resource portal, follow the links to launch new windows to view the articles. Your comments and suggestions are welcome. Please contact Clement Lo by e-mail. Top of page Mission | Service | About Us | Applications | What's New | Contact | Home