marketing & product management

• produced marketing plan and product plan including small business market analysis and competitive product analysis

• defined product parameters and liaised with developers for implementation and interface design

• produced and authored international, award-winning multimedia training for the product

• managed channels (direct, retail, VAR) including packaging, inventory control, pricing, marketing, and promotions

• planned, executed and tracked marketing campaigns (direct, indirect, online and offline)

• managed company websites: corporate, support, and full e-commerce product websites