Dealertrack Technologies  

Testimonials

Tradetracker has helped dealerships take control of their used car business and maximize profits. But don’t just take our word for it, take our clients.

"Tradetracker, the best tool in your sales department.

I have been in the business 27 years and can unequivocally state that Tradetracker is a must for every dealership's sales department, the same as hoist is regarded as a required tool in the service department. If you allow yourself to have a presentation, it should be clearly evident that deciding to go on the program is an obvious decision. I wish all our suppliers were as smooth, professional and as transparent as Tradetracker.

Their staff are very knowledgeable and are following up on our activity just as they promised. I look at Tradetracker as a partner since their experience, is our experience, therefore we're always talking from the same play book. The fact that it is an internet based program makes it all the more simple and dealership friendly.

Salespeople and sales managers truly took a liking to it instantly and consistently use the program and do so while enjoying 100% satisfaction in all areas.

I would not hesitate in stating it's one of the most completely thought out tools that could be added to your dealership and at a price that is not prohibitive. I guess you can see we love it. I'm sure you'll agree."

– Haig Ampagoumian, General Manager, Markville Toyota.
“Tradetracker has helped reduce appraisal error, close more deals and improve the overall process.  The VIN explosion eliminates errors, exposes reps that are weak in presenting trade values and shows the brands we are not “stepping up to”.  We have also realized some savings on elimination of forms and appraisal books as well as providing a more professional presentation to customers.  I would recommend Tradetracker to other dealers and already have; it was voted best idea when I presented to our dealer performance group”!
– Jim Low, General Manager, Belisle Chevrolet Cadillac.
"There is no question Tradetracker has helped our business.  It is easy to use and provides more accurate information, accountability and reporting.  We have already caught errors with the VIN de-coder and sold incoming trade inventory vehicles.  These alone have already more than paid for Tradetracker for the entire year plus!  We rely on it everyday because it works, I highly recommend it"
– Scott Richardson, General Sales Manager, Schlueter Chevrolet Hummer.
“I can’t even imagine how we used to think we took trade evaluations seriously before we were introduced to Tradetracker.  We have had tremendous success using the information in Tradetracker in our CRM process and have improved our closing rates on unsold traffic as a result.  A system that improves your processes because of its’ ease of use makes it a good product, but one that actually helps you sell more vehicles makes it a great product.  Tradetracker is one of those rare great products!  It costs you more money by not having it.”
– Ernie Bugelli, General Manager – Retail Operations, Motorcity Saturn/ Saturn of Peterborough 
“I have fully committed to using it daily to check open trades.  This practice gives reason to touch-desk with my sales people more frequently so every stone is overturned and every opportunity is followed up.  Trade Tracker has produced results because we have an improved process in place to work more deals, resulting in more closed business.  It also provides reporting giving us a precise handle on our performance at any given time.”
– Rein Knol, General Sales Manager, Performance Hyundai, The Performance Cars
“I would highly recommend Tradetracker for all dealers and in particular, those with multi-dealer groups.  It will win you more business as you can easily track and coach your staff on unsold business, allow you to the ability to search your appraisal records to increase your used vehicle inventory without cost and easily search all VIN’s for outstanding campaigns for your service department, as some concrete examples to improve your bottom line.”
– Paul McDonald, McDonald Auto Group – McDonald Chevrolet/ Saturn of Lethbridge/ McDonald Nissan
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