Hellooo! Hope you’re enjoying the start of fall if you share a hemisphere with us! We get extra-excited about stuff this time of year.

We added a feed of photo reviews from users – tap Search to see. So if you post a product review with photos, it will show up there. Pretty cool, right?

We also made a slew of fixes and enhancements behind the scenes, and added back the ability to remove a product from the product page (thanks for the heads-up on that, people who gave heads-ups).

Thanks for all the detailed feedback! It fuels us. Have a question about an order? Email shopping@wanelo.com. Want to know your purpose in life? It has to do with helping people while using your talent.

Love and sweater weather,
Wanelo

Hellooo! Or like they used to say: What cheer?

Thank you for all the recent detailed feedback. Some of you alerted us to some weirdness in search results which is FIXED. You are AWESOME.

Product pages get a refresh in this update, with full-width photos, user photos (add yours!), clearer layout, a little magic – check it out.

Keep the feedback coming! Email hello@wanelo.com or shopping@wanelo for all things order-related. Or tweet us, @mention us, review us, you know. We’re listening quietly and acting swiftly.

Love and sandal sales,
Wanelo

Hellooo!

This update is all about making BUYING on Wanelo the sweetest thing in the world.

We clarified all the details you need to make a purchase decision. Order history is simpler and more actionable – look for it on your profile. Returns are easier, especially for products from stores Fulfilled by Wanelo. It just feels *good* to shop in here.

It’s gonna get awesomer. Email shopping@wanelo.com with any and all shopping-related questions. Try and stump us, or just tell us how it’s going.

Love and summer daze,
Wanelo

Hellooo! It’s good to see you again. We only have a short amount of time on this earth, you know? Gotta make it count. So glad we had this talk.

Now you can add photos to product reviews! And they’ll start start appearing in more places. Go ahead, add a photo of yourself wearing the thing you’re reviewing. People often have questions about sizing so your photo will really help! And it just feels good to help people.

We also added tracking information to your orders, and sizing charts when available. And now when you swipe through the products in your Magic feed, you can tap to see more detail about the product before you yay or nay it. Cool.

We’ve been absorbing all your feedback, and have big new things in the works. Tell us what you think and what you would like to see: hello@wanelo.com.

And have a righteous day.

Love and summer dresses,
Wanelo

Hellooo! Welcome to your Wanelo update, and the dawning of a new age.

Because: Now you can add a cover image to your story!

Tap the blue camera icon to get started. Take a photo, choose a photo or choose a product to grace your story – the possibilities are literally endless. Let’s see what you got.

Also, free shipping. That is, products that you can buy without paying a dime for shipping get a “free shipping” call-out. Look for it. You can’t miss it.

Let us know what you think! –> hello@wanelo.com. And know that we’re thinking about you. Not in a creepy way.

Love and rockets,
Wanelo

Hellooo! Hope your day is going well. We hear tomorrow is going to be awesome.

We’re pretty psyched about all the helpful product reviews you’ve been adding. They’re now more visible on product pages.

We’re also trying something a little crazy. Let us know what you think if you see it! Email us at hello@wanelo.com.

Love and geodesic domes,
Wanelo

Hellooo! Hope you’re having a good day. You deserve it. You’re the type of person who likes to read update notes.

What’s in this guy? Product reviews! Go review your favorite products. Speak your mind and be heard. Emoji are allowed.

Plus: see the status of your order! Know when it’s coming and use this knowledge well. Checkout is even speedier, too. #cantstopwontstop

And you can share products natively to whatever apps you like to use when you’re not using Wanelo. You can also move products from one collection to another with style – just tap and hold a thumbnail when you’re looking at your collection. Snappy.

We like it when you write to us: hello@wanelo.com.

Love and wildflowers,
Wanelo

Hellooo! You look great today.

This update looks great on iPhone 6 and 6 Plus.

And check it out: you can now filter search results by On Sale AND Buy on Wanelo. It doesn’t get much better. See also the Buy on Wanelo feed under Search. Filter it by style and price. *flying money*

Also! We gave you more control over Magic. See a product there you’re just not that into? Tap and hold to reveal the ‘hide store’ option. Keep it Magical.

It’s a whole new year on earth! Happy 2015 to you and yours from all of us here at Wanelo. Let’s do this.

Love and good vibes,
Wanelo
hello@wanelo.com

Shopify merchants: It’s now possible to sell your products directly on Wanelo by installing the Wanelo Shopify App.

Available exclusively in the Shopify App Store, the app allows any of Shopify’s 100,000+ merchants to participate in “Buy on Wanelo”, making it possible to sell products directly on Wanelo.

We launched “Buy on Wanelo” in November as a result of users wanting an easier way to buy. They spend up to an hour each day on Wanelo discovering new stores and products, so it’s no surprise that our early tests showed “Buy on Wanelo” conversions to be 3x higher than our standard mobile conversions. Today, over 200 brands like Urban Outfitters and BCBG are selling directly on Wanelo to millions of users who come to do nothing but shop. 

For us, it’s important to make it easier to discover and buy from brands both big and small, so our goal is to make it easier for shops like you to sell. There are over 2M independent online stores that people may never easily find, and Wanelo is the first to bring these all together.

To participate, Shopify store owners simply install the app in the Shopify App Store. Upon completion, Wanelo plugs into your store’s product catalog and enables your store for “Buy on Wanelo”. Orders placed on Wanelo are then automatically generated on your Shopify dashboard for fulfillment. It’s that easy!

Merchants already live with the Wanelo Shopify App include Seldom Seen, Rebeleer, Jiberish, Shop Jeen, Svelte Metals, Leif Shop, Adela Mei, Fizzm, and there are more installing the app every day.

“The Wanelo Shopify integration makes a lot of sense because people are changing the way they shop these days. They want an easier experience, where instead of going to five stores, they can shop everywhere in one place. That’s what Wanelo is, and the Wanelo Shopify App allows us to be a part of it.”  - Adela Mei

“Downloading the Wanelo Shopify App was a super easy decision for us. Online shopping can be impulsive, so creating the least amount of steps to finalize a purchase is something we’re always focusing on as a company. With Wanelo, the second the shopper clicks “Buy”, they’re ready to complete that transaction.“   - Jiberish

“One of the most frustrating things about most other apps and platforms based around product is that you can come across an incredible product and don’t know anything about it. And if you want to buy it, you have to search for it. This integration makes the whole discovery experience seamless.” - A-Morir

Wanelo’s mission is to unite all of the world’s shopping in one place, and Shopify store owners love that Wanelo makes it possible for them to be discovered alongside the world’s most well-known brands.

Ready to get started?

Get the Wanelo Shopify App now.

–

For more information, follow @WaneloBusiness on Twitter. Other questions can be emailed to brands@wanelo.com.

Hellooo!

It’s good to be alive, right?!

Three giant, earth-shaking things in this update:

1. BUY THINGS. Without leaving the app! Look for the special Buy button with the Wanelo icon. A few taps and BAM! – the object of your desires is on its way to you. Just like that.

2. PRIVATE MESSAGING. Finally! Chat with friends about the fantastical things you’re finding. It’s dangerously fun. Or just plain dangerous. On iPhone only right now.

3. FILTER BY STYLE. Your search results – filtered by Classic or Trendy or Bohemian or Urban or Active. And more! Soft Grunge might be coming back; just wait a minute. It’s cool though.

And our new app icon will remind you about the gifts you need to buy for friends and family. Check our Holidays category under Search for gift ideas, and share your Wanelo to get what you want this year. We got you covered on both sides.

We love you people. Send us an email in the middle of the night (hello@wanelo.com) or leave us a review! We’ll read it and respond quickly. We’re touchy.

Love and ugly Christmas sweaters,

Wanelo 

“Buy on Wanelo” is a new feature that allows our millions of users to seamlessly purchase items from within Wanelo’s mobile app.  

We’ve partnered with over 200 brands to make over half a million products available for sale directly from Wanelo. “Buy on Wanelo” is live for brands including Urban Outfitters, Nasty Gal, Nicole Miller, Torn by Ronny Kobo, House of Harlow 1960, American Apparel, Rag & Bone, River Island, ModCloth, Azalea, Leif Shop and Zara Terez. And there are more on the way.

You can read about it on re/code and WWD and check out the full press release below to see what brands are saying.

For more information, follow @WaneloBusiness on Twitter. Other questions can be emailed to brands@wanelo.com.

–

Wanelo Makes it Easier for Users to Shop with the Launch of ‘Buy on Wanelo’

500,000 products now purchasable directly on Wanelo with just one tap

San Francisco, CA - (November 24, 2014) - Wanelo (www.wanelo.com), a digital mall curated by millions of people to discover and buy unique products online, today announced the launch of “Buy on Wanelo”, a feature that allows users for the first time ever to seamlessly purchase items from within the app.

“Buy on Wanelo” offers the millions of people who shop on Wanelo an easy way to instantly purchase items they love directly from brands’ product pages. Shoppers will no longer be redirected to the retailers’ ecommerce sites to complete purchases, nor required to enter credit card information for each checkout.

With “Buy on Wanelo”, 500,000 products are now available for purchase. Shoppers on Wanelo will see a different “Buy” button on these products from stores who have partnered with the company to enable “Buy on Wanelo”. Shoppers simply tap the “Buy” button shown under the product, choose their size and color options, and tap “Place Order” to complete the purchase, which Wanelo will then process.

Wanelo’s traffic is 90 percent on mobile, and this summer, the company conducted early tests for “Buy on Wanelo” and found in-app conversions were three times higher than standard Wanelo mobile conversions.

Today, 200 brands ranging from large retailers to unique independent stores are live with “Buy on Wanelo”: Urban Outfitters, Nasty Gal, Nicole Miller, Torn by Ronny Kobo, House of Harlow 1960, Leif Shop, Rag & Bone, River Island, ModCloth, Azalea, Seldom Seen and Zara Terez. More brands will be joining in the coming months.

“Wanelo does an amazing job with personalized product discovery on the phone, but we know that people want an easier way to buy, which we’ve heard repeatedly from our community,” said Deena Varshavskaya, Wanelo’s founder and CEO. “With ‘Buy on Wanelo’, we’re giving users the frictionless checkout experience they’ve been wanting, and brands are eager to participate because they simply want to sell. The future of retail will have a single dominant platform for shopping, and that’s what Wanelo is building with today’s launch bringing us one step closer.”

“We believe in going where our customers are, and it’s exciting to see Wanelo become an important and fast growing community on social with nearly 3 million followers,” said Jim Davis, Director of Interactive Marketing at Urban Outfitters. “As a brand that is always on the forefront of engaging with consumers who yearn for creativity and authenticity, joining ‘Buy on Wanelo’ allows us to better reach our shopper who wants to buy right at the point of discovery.”

“Wanelo’s community of users who want to discover and buy is extremely powerful for a growing brand like ours. The barrier to succeed is low - you just show up, be active and watch a community of shoppers grow around your brand,” said Eli Shkurkin, Head of Digital for Azalea and Welcome Stranger, boutiques based in San Francisco. “Facebook used to be our highest converting social network, but in just two months of being active on Wanelo, we see conversions four times higher than any other social network. Because of this, it just made sense to participate in ‘Buy on Wanelo’.”

More information on “Buy on Wanelo” can be found here.

# # #

Hellooo! Stay beautiful.

This update is a juicy one, and contains things that you’ve been asking for.

- Swiping from product to product is BACK and BETTER than before.

- Browse by Category is BACK in a NEW form designed for serious shopping. Hit the Search tab to feel the power.

- Browse by Style, too! From Classic to Trendy to Minimalist to Bohemian. No Soft Grunge though; we got made fun of too much.

And on top of all that, we just made it crazy easy to post products to Wanelo from Safari or other apps. Try our iOS 8 share extension! How? Go forth to Safari and tap the Share icon, then tap More and toggle on Wanelo. Drag it over so it’s easy to get to and BOOM: the world is your Wanelo. You can post products you come across while browsing the internet on your iPhone or iPad. It’s a wonderful thing.

Don’t ever say we don’t listen. We love you. Love us back with feedback (hello@wanelo.com) or a review! Or just send us good vibes. We’re sensitive.

Peace, love and sweater weather,
Wanelo

On the most important social platform for retailers, discovery is everything and that starts with being active and engaged.

Brands like Urban Outfitters are seeing conversions from Wanelo at a rate 4x higher than other social networks simply by creating collections, adding the Wanelo save button and uploading product feeds.

But that’s not just it. Now, there’s another thing brands can actively do to get more visibility for their products on Wanelo: #hashtags

HOW HASHTAGS WORK ON WANELO

The purpose of hashtags on any social network is to create content categories or topics that people can follow. For brands, hashtags are used to monitor relevant conversations, promote products and run marketing campaigns.

Hashtags work on Wanelo just as you might expect on any other social network.

Users and stores can post hashtags in comments of products or stories by typing  # + any keyword.

Each hashtag automatically turns into a clickable link that opens up its own hashtag page.  

Hashtag pages can be viewed by anyone on Wanelo, and each page shows:

- all products tagged with that hashtag
- top five stores with the most products tagged with that hashtag
- related hashtags
- all stories tagged with that hashtag

HOW RETAILERS ARE USING HASHTAGS ON WANELO

Below are 3 ways stores can use hashtags on Wanelo to get the most visibility for their products:

1) Describe products with #hashtags for better SEO

2) Promote a new collection or sale using a #hashtag

3) Run contests encouraging users to tag products with a specified #hashtag

1) Describing products with #hashtags for better SEO

Stores on Wanelo are encouraged to comment on their own products using hashtags associated with their brand, products, collections or categories.

When used correctly, these types of hashtags can improve Wanelo SEO for brands by getting their products in front of consumers who are using and/or searching for those hashtags.

For example, a Nordstrom product titled “LEMON ‘Winter Flurries’ Slipper Socks” shows up in search results for #Fall and #Knit because Nordstrom added a comment with those tags.

2) Promoting a new collection or sale using a #hashtag

Stores can post stories to announce a new collection or sales to followers. Stories combine a group of products with editorial text that can contain hashtags and external links.

Forever 21 promoted their Barbie Loves Forever 21 collection on Wanelo using the #BarbieLovesF21 hashtag and linking to the collection on their site.

3) Running contests with #hashtags

Brands are hosting contests on Wanelo to engage users and gain visibility for their products.

One great way host a contest is to encourage users to post products from your store using a specified #hashtag.

For more information, follow @WaneloBusiness on Twitter. Other questions can be emailed to brands@wanelo.com.

Helloooo! Hope you’re having a good day so far. I mean, you’re alive, so how bad can it be?

We’ve got two awesome updates to share with you. So whether you’re #teamiOS or #teamandroid, you’re going to be pretty stoked. 

iOS: This update is superfast on iOS 8, and contains a supersecret feature we’ll let you find out for yourself. Go ahead, take it for a spin.

Feedback, confessions, requests, declarations welcome any time of the day or night –> hello@wanelo.com. We write back, fast. And feel free to leave a review and throw us some stars! They make us feel at peace with the universe.

We’d also like to give a shout-out to our iOS engineer Thomas, who’s been working hard on this release while his teammates are away on vacation. Feel free to tell Thomas that he’s not alone and you appreciate his efforts! Email thomas@wanelo.com :) :)

Android: In this update, HOME CATEGORIES. Now you can browse to find the coolest stuff for the place you call home – far-out chairs, undeniably cool kitchen gear, psychedelic lamps: you name it.

Exciting things in the works, just for Android users. Feel free to leave us a review in the meantime! They make us feel at peace with the universe.

Love and shopping, 
Wanelo
hello@wanelo.com

For the first time ever, Wanelo now imports Product Feeds directly from retailers.

The impact of product feeds on your business is real.

Today, 54% of retail site traffic is driven by search and social, but according to the Search and Social Commerce Index (SSCI) Inaugural Report, only 1.7% of the 3 million products analyzed were posted to social sites.

This means retailers are missing an opportunity to both market their brand and merchandise to actively engaged audiences.

Brands such as Nordstrom, Sephora, Nike, Free People, Crate and Barrel, ModCloth, Yoox, Ssense, Forever 21, NastyGal and CB2 have all integrated product feeds with Wanelo, and here’s why:

1) Higher priority and visibility on Wanelo: Products verified by a product data feed are prioritized over non-verified products in the Wanelo experience.

2) Accurate product data and images: Your products are updated with accurate data (product titles, prices, availability, sizing, colors and images). Users on Wanelo can filter products by price, so having inaccurate pricing can substantially hurt the visibility of any given product.

3) Your entire product catalog is searchable on Wanelo: Product data feeds ensure your entire product catalog is searchable for increased exposure and distribution. This means products imported through feeds are discoverable in search regardless of whether or not they’ve been posted to Wanelo by users.

4) Sale promotions: Product feeds include both original and sale pricing. When a product drops in price, that product will be promoted via push notification to users who have saved that product. Sale items are also included in a special feed within the Wanelo app. Read more about it in Mobile Commerce Daily.

Now that we have your attention, here are a few things to know before uploading your product feed to Wanelo:

- Your feed must be in Google Shopping format

- Your feed must include your entire product catalog that includes high resolution images, as well as group and product IDs to provide for variance for multiple colored products with the same product URL.

- Products not included in the product data feed will be marked as out of stock on Wanelo and removed from search results and users’ feeds.

- Feed updates are processed once a day

- Your feed must include Product ID, Title, Price (MSRP), Sale Price, Link, Image Link, Availability, Item Group ID, Category, Description, Sizes and Colors

- Linking will not change from the current experience within Wanelo. All affiliate tracking will remain intact.

Ready to get all your products on Wanelo? Click here to upload your feed.

For more information, check out Wanelo’s Product Feeds page and follow @WaneloBusiness on Twitter.

Other burning questions can be emailed to brands@wanelo.com.