Fountain Tire cautions against perils of driving in the rain
The brand designed rain-activated murals in Vancouver to help educate drivers.
Canadian Young Lions 2024 winners announced
Teams from John St., Rethink, Courage, McDonald’s, Brizi and Cossette Media will represent Canada in the global contest.
Industry Moves: Humber River Health Foundation appoints Diamond as AOR
Plus, One Twenty Three West brings aboard new senior director.
MHI RJ highlights work-life balance in expansive global recruitment ads
The aviation company wants its campaign to set itself apart from a sea of sameness.
Taco Bell marketer talks shifting late-night perception of the brand
The QSR’s new campaign is trying to drum up more business in the daytime.
Industry Moves: Gut CSO departs
Plus, two former Hill+Knowlton CDs launch a new consultancy.
Truly is tapping expressiveness and passion in hockey fandom
The RTD, hot on the heels of its NHL team up, unveils a new brand platform.
Why Cashmere is celebrating Toronto’s most brilliant bathrooms
Kruger’s CMO talks connecting luxury washrooms with a luxury product.
Agency Wins: Arrivals + Departures named AOR for The Beer Store
Plus, Vancouver’s Nine Point Agency adds Arthritis Society Canada and other account wins.
Greenfield introduces carbon-neutral BLT for Earth Day
The CPG is taking to Instagram on the heels of its bacon gift basket on TikTok.
Former Airbnb senior creative finds home at Cossette as CCO
Driscoll Reid will spearhead the shop’s Toronto and Vancouver output.
Love & Nudes, McCann pick up 2024 SIA Grand Prix for “Stage Zero Collection”
Rethink picked up the most Golds among Canadian ad agencies at this year’s SIA Awards.
Canadian Olympic Committee launches campaign for 2024 Games
The new creative features stars Michael J. Fox and Celine Dion.
KitKat seeks to break from the conventional
The Nestle brand wants to tell Canadians that there is no one way to enjoy its chocolate.
