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Coors Light wants to offer a ‘chill’ choice to parents

The new “Cheers to Parenthood” campaign sets millennial parents as its target demo.

Laser Clinics shines a light on feeling confident

Ogilvy is using a frenetic pace to get Canadians to connect with the beauty and skincare treatment brand.

Re/Max and Pet Valu make moving pets a less hairy situation

The two brands are keying in on new homeowners.

Marketers on the Move: Cisco names Canada marketing leader

Also, Arterra Wines Canada makes senior marketing promotion.

What keeps Nadia Niccoli up at night?

The marketer shares how her team is building cultural capital around Diageo Canada’s brands.

Canadian retailers are upping their game

A new KPMG report reveals that Canada is middle-of-the-pack when it comes to seamless commerce.

Decathlon is ready to rebrand, and play

The new strategy includes enhancing the customer experience and modernizing the company while respecting heritage.

Stop the Party’s “Miss Type” tackles gendered workplace language

The AI-powered email editor was introduced for Women’s History Month.

McCormick prioritizes brand marketing amid strong Q1 earnings

The CPG hiked ad spend across all regions.

Terry Fox Foundation launches #NoMatterWhat 2024 campaign

The foundation is building on its partnership with Ryan Reynolds for a second year.

More buyers turning to legal cannabis sources

Industry groups are calling to loosen laws related to promotions and packaging.

Industry Moves: Mint adds a group strategy director

Plus, Salt XC adds a creative director.

Hubba Bubba and Behr are tickled pink about new collab

The Mars Wrigley brand has teamed up with the paint company to offer a playful product innovation.