Maple Leaf Foods makes “yo mama” jokes wholesome for Mother’s Day
The CPG also positioned itself as an ally to parents in an earlier campaign, “Natural Negotiators.”
Agency of the Year registration open for one more week
The deadline to register to enter the contest is May 16.
Industry Moves: Jenny Bird adds senior marketer to its C-Suite
Plus, personnel moves at Accord Healthcare, Sandoz, World Vision and Storck.
BIMM adds to senior leadership team
The agency has added Sameer Rikhi, Frank Cristiano and Brent Knightley to its ranks.
Monkey Shoulder whisky spins a redesign as it leans further into DJ culture
The brand is planning a cross-country tour of EDM events this summer to connect with music fans.
Publicis makes three key senior appointments
A trio of moves includes the Toronto agency naming a new CSO.
Ethnicity Matters announces five hires and an internal promotion
The agency looks to expand its creative capabilities with the new hires.
Tim Hortons brings “Greatest Duos” hockey card campaign to Quebec audience
The QSR is highlighting its latest set of collectible hockey cards for the Francophone market.
Joyburst gets animated with Disney and Pixar instore
The beverage brand is leveraging shopper and sampling programs to target women with active lives.
Agency Wins: Broken Heart Love Affair named AOR for World Vision Canada
Plus, Citizen Relations makes PR partnership with Nestle Canada official.
Virgin Plus satirizes ad tropes
The brand’s marketing doesn’t need catchy jingles, expert endorsements or any other gimmicks.
Quaker shows up for runners in Toronto Half Marathon
The brand supported runners to cross the finish line, as part of its “You’ve Got This” platform.
Industry Moves: Roots names global brand marketing manager
Plus, Kraft Heinz CPG vet relaunches consultancy.
Medical billing service uses social push to show gratitude for doctors
Dr. Bill has launched two campaigns recognizing work of physicians.
