SDN Germany Conference 2012
•
56 likes•12,613 views
1) The document discusses different ways of prototyping including concept models, scenarios, low-fidelity prototypes, physical prototypes, and roleplaying. 2) It explains that prototyping can serve multiple dimensions such as creating common understanding, communicating ideas, testing with users, and enabling co-design. 3) Prototyping helps bring ideas to life by allowing stakeholders to visualize, interact with, and provide feedback on potential products and services early in the design process.
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (13)
Similar to SDN Germany Conference 2012
Similar to SDN Germany Conference 2012 (20)
More from Service Design Berlin
More from Service Design Berlin (20)
Recently uploaded
Recently uploaded (20)
SDN Germany Conference 2012
- 1. SDN GERMANY CONFERENCE 2012 / JUNE 22, 2012 Bringing ideas to life the dimensions of prototyping Katrin Dribbisch Manuel Großmann Martin Jordan Olga Scupin
- 2. Who are we? Manuel Katrin Martin Olga Designer, Research User Experience, Business & Fjord Associate, Nokia Media Studies WZB
- 3. Prototyping is important. The requirements for prototyping have changed.
- 4. Contexts of prototyping Product = an object Product = usage of an object Icons: Simon Child / The Noun Project
- 5. Prototyping for objects Images: Daimler AG
- 6. Prototyping for services start enjoy drive communicate enter register Images: Daimler AG welcome locate
- 7. Ways of prototyping: A service system with numerous touchpoints requires different kinds of prototypes.
- 9. Concept Model • visually describes dependencies & relationships between service components overall service system
- 10. Scenario
- 11. Scenario • can illustrate the experience, the entry points to a service and parts of the service lifecycle • allows empathy and offers a quick understanding of the envisioned situation • multiple versions of a scenario can show different features and directions user journey through the entire service
- 12. Low-fi prototype
- 13. Low-fi prototype • a rough prototype feels more inviting to actively contribute and tweak it • allows in situ adjustment and consecutive feedback screen interaction & printed matter
- 14. Physical model
- 15. Physical model • LEGO figures & building blocks are flexible and easily adaptable, familiar & immediately invite engagement spatial interaction & object appearance
- 16. Roleplay
- 17. Roleplay • acting out the entire experience including personas and thereby creating an understanding of what a service feels like • very valuable tool at the beginning of the design process experience of individual & chain of touchpoints
- 18. Different dimensions of prototypes: What else can they do other than “refine the design”?
- 19. Create a common understanding amongst co-designers
- 20. Create a common understanding amongst co-designers • create a common understanding of how a service works early in the design process • materialise thoughts: doing not talking • synchronise a team
- 21. Communicate an idea to clients and co-designers
- 22. Communicate an idea to clients and co-designers • communicate at an early development stage • answer questions about a product or service • encourage active participation of all stakeholders involved
- 23. Test ideas with users
- 24. Test ideas with users • involve real users early in the design process • ‘fail early, fail often, fail cheap’ • identify pain points & latent needs • check feasibility in time
- 25. Co-design with clients, users and fellow designers
- 26. Co-design with clients, users and fellow designers • involve clients and users in co-creating and co-designing solutions • motivate fellow designers, clients and users to offer feedback • choose prototyping methods which encourage participation
- 28. Social dimension of prototyping • prototypes serve as icebreakers and social connectors • help to communicate on an emotional level
- 29. So how to bring ideas to life?
- 30. Ways of prototyping Concept model Scenario Low-fi prototype Physical prototype Roleplay . …
- 31. Dimensions of prototyping Create a common understanding Communicate an idea + Test ideas Social dimension Co-design Icons: Ugur Akdemir, Chris Lee, P.J. Onori, Ulrich Pohl / The Noun Project
- 32. Audiences