Tylenol offers consolation to disappointed Canadian NHL fans
The brand activated in Winnipeg, Toronto and Vancouver after playoff elimination.
Discount grocers hold sway with Ramadan shoppers: Numerator
The numbers reveal that discount captured more trips and spend.
Pizza Hut wants to “melt” the hearts of burger lovers
The pizza QSR is offering a flavour profile that it hopes will generate a buzz with younger buyers.
Post Consumer Brands appoints Diamond as creative AOR
The agency will work across Post’s full suite of brands.
People Moves: Jeremy Singer named VML Canada strategy director
Plus, Publicis Hawkeye hires copywriter.
Archipel overhauls brand identity
The Quebec agency refreshed its look for 20th anniversary.
Retail execs say AI can better inform marketing
KPMG research shows belief that gen AI can improve product imagery and shopper personalization.
Amex taps the creator economy and Canadians’ penchant for travel
The brand is exploring social-first content to reach younger audiences.
Big Brothers Big Sisters of Eastern NL courts hesitant mentors
The campaign’s message encourages people who may not feel qualified to mentor.
Kraft Heinz expands Canadian footprint with Pure J.L. lineup
The new product line launched exclusively, north of the border.
People Moves: PMA Canada names head of marketing
Plus, Juniper Park\TBWA promotes art director to ACD.
Canadian NHL teams help drive on-premise alcohol sales
Sales velocity spiked in Vancouver for the Canucks’ playoffs series against Edmonton.
Industry Moves: Gut opens second European office
Also, Acosta buys Crossmark and Product Connections.
Oreo uses the force of a popular IP for new LTO
Cookie packs are hand-painted by iconic Star Wars poster artist, Greg Hildebrandt.
