Industry Moves: Saputo to transition to new CEO this summer
Plus, personnel moves at Anomaly and Jackman.
Perrier preps campaign to launch new products in Canada
Singer-songwriter Coeur de Pirate will act as a brand ambassador for the campaign.
Rethink, Zulu Alpha Kilo leads Canadian agencies at 2024 ADC Awards
Sid Lee, Citizen Relations and Cossette were also recognized with several awards.
Activia creates tool to teach Canadians how to take care of their gut
The brand is promoting its new platform with a national awareness campaign.
Rethink named Independent Agency of the Year at One Show
The agency also won a Penta Pencil for its ongoing work with Kraft Heinz.
Why Rascals birthed a rebrand and redesign
The babycare brand is embracing a bolder look and going after the category’s biggest players.
Loblaw backs revised Grocery Code of Conduct
The code is expected to take effect on June 1, 2025.
RTOERO keys in on three demos to talk retirement
The educational sector insurer wants people to start thinking about their lives after work.
In Brief: Cossette announces trio of promotions
Also, news from Brandish, Blackjet and Mad Social Agency.
Rethink leads Canadian agencies at 2024 One Show
FCB, Angry Butterfly and Dentsu also added Gold Pencils to Canada’s tally.
Tourisme Montreal asks to bring the Olympic torch to Canada
The company wants to show why Montreal is an essential stop for the flame’s journey.
BC’s wildfire authorities tell you to do your part
The annual initiative will have an additional push into the summer based on fire season severity.
Walmart grows its global marketing business
The retailer says it is expanding its data analytics platform, Walmart Luminate, to Canada.
Interac launches campaign to resonate with Quebec’s Moving Day
The goal is to encourage using e-transfer over cheques for moving and rent payments.
