Oreo uses the force of a popular IP for new LTO
Cookie packs are hand-painted by iconic Star Wars poster artist, Greg Hildebrandt.
Agency Wins: L’Oreal Canada partners with WPP’s Onefluence
Plus, Wealthsimple and Arterra BC pick new PR AORs.
People Moves: Leo Burnett president joins ICA board
Plus, promotions at Juniper Park\TBWA and Walmart.
First Response offers reminder that path to parenthood can be bumpy
The brand’s creative shares a day in the life of a woman who is trying to conceive.
RBC expands its loyalty partnership with Metro
The partnership is designed to combine Avion Rewards with Moi for greater savings.
Dentsu, Rethink pick up Yellow Pencils at 2024 D&AD Awards
FCB Canada also picked up a rare White Pencil award at Wednesday’s event.
Casino Time eschews flashy gaming ads to tell a different kind of story
The full-service gaming operator is using a mythical creature to convey its USPs.
People Moves: Jamieson promotes Erica Connolly to director
Plus, moves from Pigeon, Fairgrounds, Blossom and Porta.
Industry Moves: Vibrant launches immersive studio
Plus, Jamieson selects Spider Marketing/Blackjet for shopper program.
Travelers prioritize safe, accessible experiences: Deloitte
A new survey shows what Canadians are planning for their vacations.
Air Miles names Pharmasave its exclusive national pharmacy partner
The move follows other enhanced opportunities for earning points.
Panago calls for AI-generated submissions for NHL playoffs
The brand’s social campaign celebrates images of playoff beards for the postseason.
Why Kronenbourg’s 1664 got a fashionable new look
The brand is touting its connection to the world of fashion as it rolls out its new line of beer.
Durex Canada launches pleasure-unlocking campaign
The latest extension of the brand platform promotes using lubricants.
