Kraft Heinz expands Canadian footprint with Pure J.L. lineup
The product launch offers shelf-stable dressings and marinades.
People Moves: PMA Canada names head of marketing
Plus, Juniper Park\TBWA promotes art director to ACD.
Canadian teams help drive on-premise booze boom
Sales velocity spiked in Vancouver when the Canucks’ playoffs series against Edmonton began.
Industry Moves: Gut opens second European office
Also, Acosta buys Crossmark and Product Connections.
Oreo uses the force of a popular IP for new LTO
Cookie packs are hand-painted by iconic Star Wars poster artist, Greg Hildebrandt.
Agency Wins: L’Oreal Canada partners with WPP’s Onefluence
Plus, Wealthsimple and Arterra BC pick new PR AORs.
People Moves: Leo Burnett president joins ICA board
Plus, promotions at Juniper Park\TBWA and Walmart.
First Response offers reminder that path to parenthood can be bumpy
The brand’s creative shares a day in the life of a woman who is trying to conceive.
RBC expands its loyalty partnership with Metro
The partnership is designed to combine Avion Rewards with Moi for greater savings.
Dentsu, Rethink pick up Yellow Pencils at 2024 D&AD Awards
FCB Canada also picked up a rare White Pencil award at Wednesday’s event.
Casino Time eschews flashy gaming ads to tell a different kind of story
The full-service gaming operator is using a mythical creature to convey its USPs.
Industry Moves: Vibrant launches immersive studio
Plus, Jamieson selects Spider Marketing/Blackjet for shopper program.
Travelers prioritize safe, accessible experiences: Deloitte
A new survey shows what Canadians are planning for their vacations.