Optimize revenue throughout your
customers' entire lifecycle
Optimize revenue throughout your
customers' entire lifecycle
Overcome the Top 3 Barriers to Optimizing Revenue
Ineffective Strategies
Effective strategies built on real world customer decision insights
Unaligned
Functional Teams
Revenue teams aligned around your best customers
Inconsistent Execution
Codification & adoption of best practices from best sales & success performers
Overcome the Top 3 Barriers to Optimizing Revenue
Ineffective Strategies
Effective strategies built on real world customer decision insights
Unaligned
Functional Teams
Revenue teams aligned around your best customers
Inconsistent Execution
Codification & adoption of best practices from best sales & success performers
At B2P, we call this “CROW”
- Customer
- Revenue
- Optimization
- Works
CROW optimizes your NRR by shrinking the gap between what your best customers seek and what you deliver.
At B2P, we call this “CROW”
Customer
Revenue
Optimization
Works
CROW optimizes your NRR by shrinking the gap between what your best customers seek and what you deliver.
The B2P Way
The B2P Way
Phases
KNOW
GROW
CROW
Triple-Optimized GTM Strategy
Best Practices of Top Performers
Real-world Insights re: Best Customers
B2P Industry Insights
Focused Path Field Guides
Attract Guide
Retain Guide
Win Guide
Expand Guide
GTM Guide
Rev Team
Alignment
Marketing Team Guide Coaching
Sales Team Guide Coaching
Success Team Guide Coaching
Next Quarter Performance Gains!
Phases
KNOW
Triple-Optimized GTM Strategy
Best Practices of Top Performers
Real-world Insights re: Best Customers
B2P Industry Insights
GROW
Focused Path Field Guides
Attract Guide
Retain Guide
Win Guide
Expand Guide
GTM Guide
CROW
Rev Team
Alignment
Marketing Team Guide Coaching
Sales Team Guide Coaching
Success Team Guide Coaching
Next Quarter Performance Gains!
CROW from B2P Partners guides B2B SaaS companies to become the solution provider their customers are seeking.
"We must all hang together or, most assuredly, we shall all hang separately.”
- Benjamin Franklin
CROW from B2P Partners guides B2B SaaS companies to become the solution provider their customers are seeking.
"We must all hang together or, most assuredly, we shall all hang separately.”
- Benjamin Franklin
What Clients Say About Us
Jim Nuckols
The B2P team is terrific. Their workshop was one of the best, most engaging and most insightful meetings that I have ever participated in. This was one of the best engagements that I have had with any outside firm
Dunja Riehemann
B2P helped us achieve remarkable growth with more effective messaging. This played a pivotal role in differentiating us in a competitive market and accelerating our success.
Thomas Michael Koller
B2P is really a more than professional partner. I really appreciate their expertise and personal spirit in combination with depth expertise. I'm really looking forward to the next project steps with them.
Pierre Van Doorn
B2P has the talent to really get to the bottom of things by asking the critical right questions. Still, they are always very respectful, sincere, and open, so people immediately feel at ease when talking with them. They truly live out their company purpose and this has produced the best outcome possible for us!
Sam Bergin
Working with B2P was a game-changer for us. Their insights uncovered actionable patterns we couldn’t discern from our day-to-day efforts, leading to better conversations and ultimately, better results. B2P is a true partner who makes the process easy and natural, allowing us to focus on our core business with confidence.”
Steve Murchie
B2P Partners brings a legacy of incredible cooperation with their clients. They became an extended part of our marketing team. They are true professionals.
What Clients Say About Us
Jim Nuckols
The B2P team is terrific. Their workshop was one of the best, most engaging and most insightful meetings that I have ever participated in. This was one of the best engagements that I have had with any outside firm
Thomas Michael Koller
B2P is really a more than professional partner. I really appreciate their expertise and personal spirit in combination with depth expertise. I'm really looking forward to the next project steps with them.
Pierre Van Doorn
B2P has the talent to really get to the bottom of things by asking the critical right questions. Still, they are always very respectful, sincere, and open, so people immediately feel at ease when talking with them. They truly live out their company purpose and this has produced the best outcome possible for us!
Steve Murchie
B2P Partners brings a legacy of incredible cooperation with their clients. They became an extended part of our marketing team. They are true professionals.