7-Eleven marks Tetris anniversary with a collab
The convenience store brand is offering handheld Slurpee-shaped games through a contest.
Industry Moves: Bellwoods Brewery’s senior marketer leaves
Plus, Caddle adds a VP.
Empire lives and feeds the dream for Team Canada
The grocer is tugging at heartstrings via inspiring lunchbox messages in the ramp up to the Olympics.
Taking action on macro issues and creating guardrails around AI
SXSW leaders walk through current trends on the minds of marketers.
Subway touts its worldly credentials
The new menu and campaign answers a desire for more diverse flavours.
Co-operators uses hockey humour to stand out during NHL playoffs
The brand’s new campaign is designed to target a captive audience of sports fans.
Canadian Tire heroes product testers
The casual everyday approach to the 10-year old program is paying dividends for the retailer.
102nd Marketing Awards: Advertising shortlist revealed
The final shortlist for this year’s show covers the country’s best creative work.
Canadian agencies pick up two Grand Clios
Rethink and VML were recognized at Wednesday’s ceremony in New York.
Kitty litter usually stinks, but seldom talks
This is the first 360 effort by the Intersand brand.
Balmoral launches podcast focused on multicultural marketing
Host Sharifa Khan will interview Canadian marketing execs about how to connect with diverse communities.
Acart Communications takes over G&G Advertising
G&G will retain its name and branding and operate as a specialist agency within the Ottawa-based shop.
Dentsu Creative Canada ups Jordan Doucette to president
Doucette has worked with the agency as chief creative officer since 2022.
102nd Marketing Awards: Digital and Public Service shortlists
Check out which agencies and brands made the shortlist for the two categories.
