Tim Hortons makes its theatrical debut with musical
The 70-minute show features a collaboration with Roots for wardrobe and merchandise.
Bombardier rebrands for the 0.1%
The refresh comes as the company continues to shed its image as the maker of Ski-doos and trains.
Simons says “style is calling” as it takes aim at the rest of Canada
The spring campaign channels classic Hollywood style.
Behind the design of Team Canada’s Summer Games home
Mosaic and the COC designed the venue to feel premium and accessible.
Industry Moves: Mint adds three creative directors
Plus, Grand & Toy lead marketer bids adieu.
Quarterly reports: Keurig Dr Pepper hikes ad spend by double digits
Plus, Nestle is promising to step up its North American “innovation intensity.”
Blue Jay outfielder goes to bat for enamel protection
Haleon’s Pronamel brand is connecting to sports fans.
Schneiders meats AI
The campaign tests whether real or AI images of Schneiders looks better.
APG, POCAM spark discussion on more inclusive marketing briefs
The two organizations hosted a hackathon to make strategic planning more inclusive.
Hellmann’s heroes a zero
The Unilever brand also unveiled sneakers laddering back to a longstanding CSR commitment.
Molson rolls out brand platform to foster connection among Canadians
The company wants to highlight backyard gatherings this summer.
Fountain Tire cautions against perils of driving in the rain
The brand designed rain-activated murals in Vancouver to help educate drivers.
Canadian Young Lions 2024 winners announced
Teams from John St., Rethink, Courage, McDonald’s, Brizi and Cossette Media will represent Canada in the global contest.
Industry Moves: Humber River Health Foundation appoints Diamond as AOR
Plus, One Twenty Three West brings aboard new senior director.
