I’ll help you get
your MESSAGE and
CONTENT right…
At every step in your sales process
Over 25 years of experience helping business owners and C-level teams…
- Discover and express their unique value
- Develop compelling content that gets more “yeses”
- Launch or reposition with clarity
- Bring velocity to their sales process
Martin Charlton, Content Matters
“I loved the process and how Martin facilitated our executive planning sessions. The resulting value proposition statements were invaluable. I tested these on target customers and what a change: they got what we did. They immediately saw the unique value we delivered. I highly recommend the approach.”
“When I need business insight, clear thinking, and messaging that is on strategy, I turn to Martin. He asks the right questions. Provides invaluable marketing insight. And he gives us great copy that communicates our value.”
When you get your message and content right your sales and marketing will hum
Customers will “get” what you do.
They will understand the value you offer. They’ll be motivated to take the action you want.
That means more click-thrus, sign-ups, downloads, views, referrals.
It means more customers and more revenue; often more quickly.
How do we get there?
I will create a strategic framework for your message and content
I start by confirming or discovering your unique value. Many struggle to answer this clearly. Yet this is the foundation for your entire sales and marketing effort.
Using a proven, simple approach, I can quickly help you identify the breakthrough value that you offer.
Together we’ll agree on how to position you as the best choice to your desired future customer – and bring consistency, clarity, and power to your messages.
“Martin led our executive team through a major strategy planning initiative to help reposition our company to growth markets with new messaging that was on strategy. Great process – and the team loved the visual facilitation technique.”
Some of the companies I have helped
Find out how I bring CLEAR THINKING to your MESSAGE….
and VELOCITY to your sales process…
Why trust me?
In a nutshell, I have over 25 years of experience asking the right questions and quickly zeroing-in on key business drivers and helping clients discover the value that must be communicated.
I’ve started and run two marketing agencies, and have been an owner- partner in a third that was acquired by Venture Communication, owned by Arlene Dickinson of Dragon’s Den fame.
That experience and more has equipped me with invaluable business insight that enables me to quickly create a strategic framework for every project.
Let’s get started on yours.
Fast Facts…
- Proven track-record and methodology for facilitating discovery sessions that confirm a company’s unique value
- Specialize in lead-gen programs for small to mid-size businesses
- Written over 100 substantive white papers and special reports to drive high-return lead gen programs
- Broad industry experience including technology, professional services, construction, not-for-profit and associations
- Developed and delivered “Writing for Marketing Success” – a 2-day workshop for the Sprott School of Business, Ottawa
What’s Your OFFER?
Thinking about your message and content as an offer is central to my approach – and getting more action from any message.
What do you really want people to do? Why should they do it NOW?
An offer is hands-down the easiest way to bring clarity, energy, and momentum to your copy. If I work with you, we’ll spend time talking about and developing offers as a way to frame your content.
“Martin led our executive team through a major strategy planning initiative to help reposition our company to growth markets with new messaging that was on strategy. Great process – and the team loved the visual facilitation technique.”
Here’s my offer…
If you like what you see here and want to bring clear thinking to your message, why not book a complementary call to discuss your project?
Just complete the form below to get started now.
Or email martin.charlton@contentmatters.ca.
Martin
To bring CLEAR THINKING to your MESSAGE….
and VELOCITY to your sales process…
PS: I take on clients selectively to ensure a good fit
There’s nothing snobbish about this. I am one person. I only outsource work that I don’t do – like design, programming, SEO, marketing automation, or something that requires specialized expertise I don’t have.
So I will only take on new clients and projects when I know there’s a great fit between what they need and what I do well – so they get the value they need.
Are you a good fit?
Let’s find out.“…his approach is extremely strategic… I contract Martin (Content Matters) to develop content for our lead-gen programs, but it’s apparent that in the process he also provides huge strategic value.”