ColourWolf

There aren’t any.

In the world of road safety they use the concept of the Three Es to emphasize the blended approach often required to truly change behaviour: engineering, education, and enforcement.

You first need to establish the conditions for the outcomes you’re wishing to achieve by engineering it.

You then need to educate your audiences about these new conditions, why they were chosen, how they are implemented, how to interact or navigate them, etc (education itself a blend of tactics that include promotion and outreach).

Now you can enforce the new standard.

If you engineer it without educating, no one will know or understand what you’re doing – it’ll probably make things worse. If you never enforce, your new standard has no teeth and people will default to what is easiest.

You can’t do one without the others if you’re trying to affect change. You might prioritize certain activities over others depending on the objectives, resources, or socioeconomic factors, but you need the blend.

There are services out there that can do all these things for you, but you need to be an active part of the process to ensure the changes stick, that behaviours change, and that the team rises to that new standard.

Don’t rely solely on the outside agency or other department to be the “bad guy” – “Corporate told us this is what we have to do”. That’s just poor leadership.

Engineer it. Educate your people. Enforce the new reality.

There’s no magic bullet.