What are your organic search traffic numbers like? If you feel like your search visibility could be better, you may be able to improve things by making some changes to your current SEO strategy. Here are five easy ways to boost your visibility and draw in more search traffic.
1. Make Updates To Old Content
Now is a great time to look back at your old content and see if you can make any changes. Fix any broken links. Change the placement of your keywords. If you clean up old content, you can ensure that the content will continue to get traffic.
2. Think About Search Intent
When you create content, you should always think about the intent of the person that’s using the search engine? What are they interested in? What are they trying to find? If you can create content that’s relevant to users, you can reduce your bounce rate.
3. Create Your Posts For Humans, Not Search Engines
If you write your posts with search engines in mind, it’s likely that they won’t do well. It’s smart to follow the best SEO practices, but you should still write for humans first and foremost. Write for the reader, not search engines.
4. Don’t Stuff With Keywords
You should include keywords in all of your content, but you shouldn’t overdo it. Try to use keywords in a natural way. You may want to take advantage of tools that will allow you to check your keyword density. If you’re using a keyword too frequently, you should edit it out of your post. Check out this site as well for more information.
5. Create Authoritative Content
If you’re able to establish your site as an authority within your niche, you’ll see your search traffic rise. The best way to do that is to write high-quality, authoritive content that people will want to share.